Company Name

 Series A/B 

New Lead Health

 High 

Score

 12out of 14 

General Project Overview

Company Size

15

Funding

$2million

Location

San Francisco

Industry

Real-Estate

Product Type

Market place

Project Insights 

Tech Stack

15

Project Timeline

16weeks

Project Type

Web APP, FE/BE, Dev Ops

Service

Full MVP

$150,000

Budget

Company Demographics

Although proven in their idea they are high risk as idea is vetted but long term execution is still up in the air.

 

Generally these startups have a lot of cash but have zero revenue. They are rushing like crazy to hit the metrics imposed on them. In general they have low value so equity should be reserved.

 

Common issues arise when startups dilute to heavily and waterdown their stock options for future growth. This to them typically seems like something 'to worry about later' but for long term success this is paramount.

Project Overview

Although proven in their idea they are high risk as idea is vetted but long term execution is still up in the air. Generally these startups have a lot of cash but have zero revenue.

 

They are rushing like crazy to hit the metrics imposed on them. In general they have low value so equity should be reserved. Common issues arise when startups dilute to heavily and waterdown their stock options for future growth.

 

 

This to them typically seems like something 'to worry about later' but for long term success this is paramount.

Lead Nurturing Strategy

 

Based on our models we focus on getting trust levels to an adequate level based on targeted strategies to gain client trust and reinforce the quality and professionalism. 

Key Contact Information

LinkedIn

Name:

Trust Level:

Technical Experience:

Outsource Experience:

Decision Maker:

Local Engineering team:​

FOFG level:

Jesse Frye

Low, will be nervous​

Sr. Level

 

1 project

 

Yes, but has bosses. 

Yes, and looking to hire more. 

 

Moderate 

Lead Nurturing Strategy

It is recommended to get the trust level up as the project will be slow, mis management high and transparency low. 4-6 week campaign. 

Trust building Strategy

For this type of client it is more about ensuring that we will not screw up opposed to showing how good we are

Recommended Strategy

Focus on sending articles, blogs that highlight customer testimonials that highlight expectations being blown away

Recommended Resources

BluePrint

Sprint

DEV

HOUSE

COLLECTIVE

CASE STUDY #7

CASE STUDY #2

HOURS PER DAY EXPLAINER

Tech & Design Snap shot

 

Here we get a high level view to ensure that follow up questions regarding the technology is well contextualized. 

Research & Analysis

Product Vision

Actual/generic press release

User Testimonials

Mission Statement

Research & Validation

Defined Stake holders

Defined user pain points

Usability testing strategy

Design Systems

Platform Ecosystem & Mindmap

Competitive Audit

Competitive Analysis

Mock Ups & Wireframes

Product Design Sprint

User Journey Map

Mockups

Prototype

User Relationships

Objects, Attributes & metadata

Defined User and Job stories

User interrelation map

Visual Design

Style guides/buttons/tables

Design Audit

Prototype

Technologies

Technologies

Listing of all technologies, devops, databases, Frameworks

DevOps 

Deployment Strategy, Git Continuous Integration, Containerization Strategy, Continuous testing strategy

DevOps Logic Flow 

General flow of how it comes together. 

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