Why it is so valuable before working with remote teams

Trust is key to any relationship - with remote teams, trust teetering on love is quintessential 

A client’s project is their baby, perhaps a labor of love worked on for years.  Handing over the care of a child is a monumental decision for most parents.  Are you comfortable with the person tending to, and shaping your child's reality? What else is needed for peace of mind, to be able to do the things you need to accomplish without constantly worrying?

For Fortune 100s, 500s, entrepreneurs, visionaries, unicorns, or however the tech empowered business is defined, the product helps them accomplish greatness. In many cases, it is their only child.  However, with children you don’t pick a babysitter randomly.  Interviewing them, doing background checks, and ensuring they can handle every contingency is commonplace. 

Working with a remote team should be less dramatic as leaving your actual child with a stranger, but the metaphor holds true. Trust is hard enough to forge when there is complete transparency, so why leave the success of a project to fate? Building good software should be a partnership, not a "client is always right" situation. All sides must have a perfect understanding of the project goals, why it matters, it’s evolution and expectations.

How does Digital Canvas promote trust?

The Blueprint Sprint - Solving Misaligned interests and Lemon markets

It takes the unknowns out, even highlighting whether remote teams should even be an option for a client. If trust cannot be gained and maintained, there is no point. It fosters clear expectations and makes partnerships a logical 'choice' not a decision under duress. Software becomes no longer the product, but the tool that empowers the product. The Blueprint Sprint is the foundation on which trust is built rapidly and happens organically.

Typical outsourcing interests actually increase the chance of project failure.

There is a MAJOR problem in outsourcing and few see it or talk about since incentives are in the wrong place


  • Dev houses & Software consultancies have it in their interest to maximize billable hours and prolong projects. 

  • Clients, with scale issues, are forced to either deliver a subpar project or hope to find a random company with the experience and expertise to do their project, affordably.

Lemon markets - The dirty secret economists don't like to talk about

The outsourcing market has become a “Lemon market”.  Our industry, although getting their fast, hasn’t evolved to the point where remote work is an equal option to internal teams. How does this relate to lemon markets?  Keep reading 


  • Clients, even if technical, cannot ensure that an outsourced dev team will deliver on commitments.

  • Clients do not have the time or resources to properly ensure the chosen team is worthy, competent or has the actual expertise in software development.

  • Mass email campaigns and the ease of creating websites has made it very hard to determine actual differences in dev houses since most seem equal.

  • Clients are not willing to pay industry rates to account for a lack of transparency and guarantees of quality of the dev house.

  • Top dev houses, who actually are amazing and honest, leave the market as they cannot work with meaningful clients who trust them.

  • What is left? The majority of dev houses left are lemons on the mass market as the good ones are gone.

How does the Digital Canvas solve the lemon market problem?

This one is a big one. We have a 3 pronged approach to this.


  1. Advanced lead & project profiling built into our Blueprint sprint. We build trust, provide best practices to working with remote teams, and ensure the project and lead is the proper fit for remote team work.

  2. Our World Class community of teams is not just a group of top tier, fully-vetted dev houses. They are incentivized to build projects faster (cheaper), share tools and experience, and to be judged by the quality of their work.

  3. The BluePrint Sprint, aggregating the whole project scope and ensuring alignment, matches dev teams to the project early to start the relationship building process. It equalizes and aligns the interests of the remote team and the client.


This occurs when sellers have much more product expertise and information than the buyer. This leads to a lack of trust, breakdowns in efficiency, overbearing contracts and a crowding out effect where only subpar sellers operate.  

Digital Canvas delivers the tools and processes to have alignment, throughout the lifeline of a partnership.  Miscommunication and mistrust are no longer a reason for a project not to succeed.  Our Blueprint Sprint is the new baseline.

So what is a lemon market?
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